Jim Leonardson is a Chicago-based graphic designer with experience in advertising, branding, logo design, identity, book design, publishing, catalogs, illustration and packaging. For 26 years he has been working and learning and studying and practicing and observing and thinking about making things. Jim has built a reputation for being a detail-minded, knowledgeable problem-solver.
Solving a problem, telling a story, advancing a strategy, making connections with customers, building brand awareness. We want to make things that last. We want to use a strong workflow so projects are executed in a timely cost-effective manner.
Define the problem, research, generate ideas, make comprehensive layouts, choose, go to production, observe results.
©2014 Jim Leonardson.